Albany, Oregon

Marketing Consultant

Bicoastal Media in Albany, OR has an immediate opening for a dynamic and creative individual to join our marketing team.  Bicoastal Media in Albany serves businesses and listeners in Linn, Benton, Marion, Polk and Yamhill counties with product solutions in on air, promotional, and digital categories.

A Marketing Consultant’s duties and responsibilities include working closely with customers to determine their needs, answer their questions about our products and recommend the right on air and digital solutions.  Digital solutions include branding through audience targeting, that includes display/video & OTT/CTV, Facebook advertising, lead generation utilizing search engine optimization & search engine marketing, social management and responsive website design.  You should also be able to promptly resolve customer complaints and ensure maximum client satisfaction. To be successful as a Marketing Consultant, you should stay up-to-date with our product features and market trends.  This position will work with clients in the Salem, Albany, Corvallis and Lebanon areas.

ESSENTIAL DUTIES:

  • Prospect, market, sell and service advertising air time to meet revenue goals
  • Negotiate business based on industry ratings in order to maximize station revenue and share within parameters set by station management
  • Achieve revenue and share goals set by the Management Team
  • Develop new advertisers by soliciting area businesses
  • Service clients to maintain positive working relationships
  • Prepare sales orders and production requests in a timely manner
  • Resolve billing discrepancies and assist in collections of past due accounts
  • Provide regular reports to the Management Team regarding prospective sales orders, daily call sheets, itineraries, new prospect lists, forecasts and competition analysis
  • Monitor competitive media to continually prospect for new account leads
  • Follow station/company practices and policies for processing, invoicing and calculation of sales
  • Adhere to minimum standards of performance as established by the Management Team
  • Develop an account list from various sources
  • Conceive and execute written proposals
  • Additional responsibilities as needed

REQUIRED SKILLS | EDUCATION:

  • College education preferred
  • Background in related media sales with a minimum of two years’ experience
  • Outstanding marketing and presentation skills
  • Strong organizational skills
  • Proficient in Microsoft Office Suite
  • Exceptional written and oral communication skills
  • Strong interpersonal skills

Job Title: Marketing Consultant
Status:                     FT | Exempt
Classification:           Sales
Pay:                         100% Commission Based

E-mail your resume and cover letter to:
Kimberly Reznicsek | kimberly@bicoastal.media
Bicoastal Media is an equal opportunity employer.

Digital Marketing Consultant


New Wave Digital Solutions (a subsidiary of Bicoastal Media) is a digital agency that strives to be a trusted resource in the digital marketing landscape. The Digital Marketing Consultant will be responsible for growing new & existing business by representing all of our digital products and solutions. This individual will meet with clients through a consultative, needs-based selling approach to create custom digital solution campaigns to help their clients with ROI and marketing strategies. The digital solutions:  Branding through Audience Targeting, that includes display/Video & OTT/CTV, Facebook Advertising, Lead Generation utilizing Search Engine Optimization & Search Engine Marketing, Social Management and Responsive Website Design.  This is the ideal role for a highly-motivated individual, who’s looking for unlimited income potential, enjoys new challenges, is a creative thinker, thrives on helping people find solutions and easily adapts to changes as the digital marketing landscape is constantly evolving and changing.

DUTIES | RESPONSIBILITIES | SKILLS | EXPERIENCE

  • Develop and execute digital campaigns for new clients as well as existing clients
  • Passion for Digital Marketing or Advertising in general
  • Comprehensive knowledge of consultative, needs-based selling
  • Proven track record of increasing revenues in a competitive marketplace
  • Excellent communication and presentation skills- both written and verbal
  • Strong team player who is goal oriented & self-motivated
  • Ability to multi-task, handle pressure and work under deadlines
  • Must possess an understanding of the competitive landscape
  • Should have well developed research methods and be socially connected
  • Proficient in MS Office Suite, including Excel, Word, PowerPoint and Outlook & some form of a CRM
  • Proactively able to identify new business opportunities through prospecting, cold calling, networking, marketing, referrals and lead databases specifically designed around digital marketing needs
  • Exceed established revenue goals
  • Maintain and optimize campaigns and renew or up-sell existing clients where needed
  • Serve as a consultant by providing industry insights through up-to-date knowledge of industry trends
  • Ability to take a campaign from beginning to end & continue to work with clients on ROI & reporting issues
  • Work directly with Campaign Management Team on all aspects of each of the clients campaigns
  • Familiar with digital reporting and being able to help a client identify true conversions and ROI
  • Experience selling SEM/SEO/Audience Targeting utilizing Programmatic Display & Video, Social Management & knowledge of social channels as well as basic knowledge of Responsive Website Design
  • Willing to continually train on all digital solutions
  • Ability to problem solve and strategize new marketing solutions to campaigns
  • Weekly 1 on 1 sessions with direct manager for coaching and strategic planning
  • BA/BS from an accredited 4-year school preferred or equivalent proven experience in Media/Digital Sales
  • Valid Driver’s License and transportation

Job Title:                 Digital Marketing Consultant
Status:                     FT | Exempt
Classification:       Sales
Pay:                         100% Commission Based

E-mail your resume  and cover letter to:
Kimberly Reznicsek | kimberly@bicoastal.media
Bicoastal Media is an equal opportunity employer.