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The Willamette Valley market consists of two distinct business trading areas; Albany/Corvallis and Eugene/Springfield. Albany/Corvallis is home to Oregon State University, Hewlett Packard and a host of other manufacturers and technology companies. The Albany/Corvallis market is served by five (5) Bicoastal Media radio stations that effectively reach Linn, Benton, Marion and Polk counties with a total population of more than 600,000. Eugene/Springfield is home to the University of Oregon. The city is also noted for its natural beauty, recreational opportunities (especially bicycling, running/jogging, rafting, kayaking), and focus on the arts. Eugene’s slogan is “A Great City for the Arts and Outdoors”. It’s the 2nd largest city in the state of Oregon and is also referred to as the “Emerald City”, and as “Track Town, USA”. The Nike corporation had its beginnings in Eugene. Eugene/Springfield primarily serves Lane County with a population of over 350,000 and is served by four (4) Bicoastal media radio stations. Together, these two distinct trading areas make up Bicoastal Media – Willamette Valley.

Market Population Summary

Linn County 111,489
Benton County 79,061
Marion County 311,304
Polk County 73,296
Yamhill County 94,678


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