KIHR 1340 AM/98.3 FM

Your Home in the Country – Hood River’s “Living Room”

Marconi Award Winning KIHR…Today’s Country, Today’s KIHR on AM 1340 and 98.3 FM covers all of Hood River County in Oregon and part of Klickitat County in the state of Washington from Stevenson to Lyle. Featuring Mid-Columbia Mornings with the most comprehensive news and information presentation in the entire Mid-Columbia area from 6 a.m. to 8 a.m., and Mid-Columbia Today from 8 a.m. to 9 a.m., featuring newsmakers from both sides of the Gorge. The station plays the latest in country music most of the day, augmented by national news on the hour from ABC and local and regional news updates from Bicoastal Media Columbia River’s award-winning newsroom.  KIHR is also the radio home of Hood River Valley High School sports, and the Mid-Columbia home of Oregon Duck Football. Mid-Columbia Mornings and Mid-Columbia Today are also simulcast on Newsradio 1300/103.9 KACI in The Dalles.

61% of the KIHR Audience is 25-54 • 47% Male 53% Female
Median Age is 43

  • 24% attended college
  • 59% work full time
  • 30% have a household income of $75,000
  • Median household income is $51,829
  • 60% are married
  • 55% have no children in their household
  • 73% own their own home
  • 57% don’t watch prime time TV(below the national average)
  • 27% have a satellite dish(22% above the national average)
  • 84% have internet access
  • 53% don’t read a daily newspaper
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