Digital – Air – Web – Promotion
Brand building and exposure, at any level of business, now takes consistent effort and work.
At Bicoastal Media we are working to consistently expand our marketing reach through expansion of our legacy radio broadcast mediums and extending into social media and digital display. Therefore, it is important to utilize as many marketing channels as possible to reach potential customers. Integration of digital, air, web and promotions gives the greatest reach and effective messaging.
Marketing Strategies: By utilizing research and creative sourcing, Bicoastal Media will work with you to develop a sharp vision of what the need is for your business and provide options for the best combination of resources to deliver your brand messaging effectively and in a timely fashion.
Legacy: Storytelling is what we do best at Bicoastal Media. We operate 14 legacy broadcast signals that range through both the AM and FM bands, with followers from 18 – 70 years of age. This coverage area includes Jackson, Josephine, and Klamath counties in Oregon. Del Norte and Siskiyou County in California. The benefit to our clients is the ability to cover a vast geographic area, at home, work or while in their vehicles. Our legacy channels have, by far, the single widest lifestyle range and demographic coverage of any medium in Southern Oregon.
Digital: Bicoastal Media extends its legacy exposure through multiple digital channels. We manage five websites and five audio streaming channels, as well as 12 social media channels. We can effectively convert our legacy audience to interactive participants/followers for contesting, promotion, emergency information, community events and more. This is all done in a variety of online delivery modes that are creative and compelling. This allows us to reach more individuals in more places. Far and away more than any other marketing outlet in our region.
Web Design: Our Interactive Services division launched “Connect” in 2009. Connect is a web design program designed to integrate web development, legacy and digital services to give our clients a deeper and broader option for marketing services in Southern Oregon.
Digital Partners: Bicoastal Media currently partners with Aptivada. This collaboration allows us to build compelling and impactful social media contesting for business to consumer engagement.
Southern Oregon offers some of the state’s most refined and rugged adventures with Medford, Jacksonville and Ashland as the key markets in the valley. Visiting the Southern Oregon valley offers a wide variety of family fun activities, on the one hand there’s the Tony-Award winning Shakespeare Festival in Ashland, the Britt Festival in Jacksonville and the visits to the nearby vineyards, chocolatiers, and cheese makers, and of course the fine restaurants in Medford that serve the fruits of their labor. But Southern Oregon is also home to Crater Lake, the deepest and possibly bluest lake in the country, the Oregon Caves National Monument, and the raging Rogue River. The Bicoastal Media radio stations are the leading stations in the valley with formats featuring 5 distinct audiences.
Market Population Summary